The Most Downloaded Apps of 2021.

Do you know what they are the most downloaded apps of 2021? Certainly, the answer to this will not surprise you. However, there is currently a gigantic range of applications and various actions on the market. Therefore, there are apps that teach cooking, learning a new language, urban mobility, caring for plants, in short, for a series of things.

However, the current pandemic has had a major impact on the most popular apps of the year. But marketing didn't stop. So, if you want to continue with your marketing campaigns, it's important to understand which apps are dominating the market. To optimize campaigns, it is essential to know what your target audience's online behavior is, and what are the best channels to connect with them.

So let's analyze the most downloaded apps of 2021 on the App Store and Play Store. But, it's worth remembering that some applications that are growing quickly, as was the case with Clubhouse, are not on this list. Well, it is only for iPhone users. However, it is not as widely downloaded.

Discover the Most Downloaded Apps of 2021.

TikTok.

It's no surprise that TikTok is one of the most downloaded apps of 2021. However, in April last year, the application had already reached more than 2 billion downloads worldwide.

However, at its inception, the app was seen solely as a Gen Z space. But, it has experienced an influx of new users due to lockdown measures across the world.

So as people stay at home, and more often on their phones, they are looking for new ways to entertain themselves. Social media users are already attracted to videos. So when you combine this with TikTok's clever algorithm, you create an app that's almost irresistible for users.

However, this statistic is great news for marketers. Because TikTok's marketing opportunities are growing, from organic content creation to paid TikTok ads.

 Facebook.

This is the number one application in the entire world. So, it also comes as no surprise to anyone that Facebook is one of the most popular and downloaded apps of 2021. Facebook has been important and useful during this time, when people just wanted to be together and connected.

However, Facebook is consistently among the top 10 apps on the App Store and Play Store. According to statistics, it is the most popular app in the world based on downloads.

But does not stop there. The Facebook company includes Facebook, Instagram, WhatsApp and Facebook Messenger. However, advertising and marketing within Facebook are two very important activities for digital marketers.

Instagram.

As previously mentioned, Instagram is part of Facebook. Therefore, this photo and video sharing application is one of the most popular apps among the current generation. Although this app likes to keep its statistics secret, it's fair to assume that due to its popularity in online app stores, it has certainly maintained its position as one of the most downloaded apps of 2021.

The Instagram app is, without a doubt, very useful when it comes to digital marketing. Between IGTV, Instagram Lives, and Instagram Stories, the app offers plenty of opportunities for marketers to engage with their audience.

However, at the end of 2020, the Instagram app announced its newest feature, Reels, which is in direct competition with TikTok. However, this new feature has been very successful, and has had a very significant acceptance among its users.

Whatsapp.

Speaking of staying in touch, a good number of social media apps also saw continuous downloads in 2021. Therefore, today WhatsApp has more than 2 billion users worldwide.

However, did you know that WhatsApp is not popular in the United States? Yes it is true! But despite this, it is still the leading messaging app in the world. However, the app offers opportunities for businesses to stay in touch with their customers and consumers through personalized messages, special offers and more. Therefore, there are many interesting marketing opportunities with WhatsApp.

Telegram.

Not least, another popular messaging app is Telegram. It is a free application, with more than 500 million monthly active users. However, this app can be used to send photos, videos and different types of documents, in addition to regular messages.

However, Telegram supports mentions, hashtags and has cross-platform availability, making it convenient for businesses and large organizations. It also allows you to create groups of up to 200,000, which is what sets it apart. In addition to creating private and public channels, which you can invite your customers to join.

So this offers a lot of marketing opportunities. You can share images and information about new products or services, provide links to a landing page, create a chatbot to answer customer queries, etc.

Zoom.

The Zoom app, along with other video conferencing apps, are definitely the biggest hit these days. So in the month of April last year, Zoom reported over 300 million daily participants. However, the application had 38 million downloads at the beginning of 2021 alone.

This growth is directly linked to the pandemic we are experiencing. As many users around the world had to continue working from home, they used Zoom as their video conferencing app of choice. Zoom allows users to make video calls for business or to stay in touch with the whole family.

Concluding.

Nobody imagined that these apps would become so popular, right? It will be interesting to see how downloads from the app store and play store continue to evolve throughout 2021. However, if by chance you haven't downloaded any of these apps yet, it's time to do so.

So, getting the most downloaded apps of 2021 is quite safe. Because they are very relevant among their users. So, open your online app store and enjoy!